The Tourism Industry Association of PEI, with support from ACOA and Events Nova Scotia, conducted consumer research to better understand the mindset of event goers and the impact of COVID-19. MQO Consulting presented the findings that will help festivals and events plan for the future on November 2, 2021.
Return to Events Atlantic Presentation – Actionable Insights for the Event Industry (PDF)
March 24, 2022 Presentation
Partners in regional tourism have engaged MQO Research to conduct research into the current state of the supply chain for festivals and events in Atlantic Canada. Lianne Sarson, VP of Research and Engagement for MQO Research, outlined what impact Covid-19 has had on the supply chain and the outlook for festivals and events as restrictions lift. The presentation will also explore the results of an online survey conducted between March 8th and March 16th, designed to provide insight into the mindset of event goers for the remainder of 2022.
Festivals and Events Atlantic – March 24, 2022 Presentation – English
Festivals and Events Atlantic – March 24, 2022 Presentation – French